Friday, 6 December 2013

An Eye Opening Guide for Bloggers about Link Building

For many bloggers, Link building can be boring, Confusing and waste of time but still, It holds the key in SEO industry. If you are reading this Blog Post, You are either a Blogger or Webmaster. If I am right, You already know the importance of getting First page appearance in Google SERPs(Search Engine Result Pages). It would be interesting for you to know that, a good Link building strategy can bring your blog posts to the first Page of Google SERPs. As a result, You will get huge amount of Organic Traffic which will boost up your earnings. Most of the new bloggers are either not focusing on Link building or using wrong Link building strategies which harms them instead of helping. In this article, I will tell you about Correct and Powerful link building strategies which really works.

What is the meaning of Link Building?

 Since late 1990's, Search engines are using links for measuring the popularity of any website. It means, If your website is getting lots of Inbound links from quality sites, Your chances of getting better position in Google SERPs will increase. Thus, we can define Link building as "A method or strategy to get Inbound links to your site".


Link Building Strategies which doesn’t Work Anymore..

 I decided to write this article because lots of new bloggers are just wasting their precious time in trying Link Building  strategies, which are either out-dated or  doesn’t work anymore. Useless Link Building Strategies are listed below:


1. Link Exchange Method

So many Link Exchange directories are there on internet. Blogger submit their blogs in such directories for getting better ranking in Google. Let's see, How the whole process works- When you submit your link in these directories, They asks you to place their link on your blog first. When you do so, They make your link Live. It means, Their site links to you blog and your blog links to their website. This kind of link is known as "Reciprocal Link" and acts as a mutual link between two websites.

This method doesn't work anymore. Major search engines including google doesn't give importance to Reciprocal linking because it doesn’t reflects the genuineness of any link.

3. Getting Backlinks from Irrelevant Sites

These kinds of mistakes are quite popular and often committed by new bloggers. If you are looking for backlinks, You must concentrate on relevant websites only. If you have a blog Where you write about Technology, getting links from another blog related to fashion will harm you rather than helping. Getting a link from similar site is easy for those blogs, Which focus on a particular niche rather than focusing on large number of topics. That is one of the reason why, I suggest bloggers to focus on a particular niche.

4. Getting a Backlink from a site which has large number of links

Getting a backlink from a site, which is already filled with lots of other backlinks, is quite easy but not helpful at all. For example- If a website has more than 1000 links and your link is one of them, I don't think it will help you.

A backlink is powerful and valuable, if it comes from a page which has few but quality links. So, try to find Quality sites first (Must be related to your site). Once done, Try to get backlink.

5. Getting a No-follow backlink

 Getting a No-follow backlink is like getting nothing because Search engine spider doesn’t follow that link. Normally, Blogger use “no-follow” attribute to link those pages which seems useless to them.


Can I use software for building Links?

 It is a common question, which is often asked by new bloggers because software are known for giving quick results. However, I never recommend any user to use Software for Link Building. I am saying this after noticing that, almost all websites or blogs which uses software for link building are penalized by Google algorithm updates.  If you are focusing on Long term result, Never use Software for Building Links.
Due to this reason, I recommend “Manual Link Building”. Guest Posting in Top blogs is one of the best way of Link Building.


Is it safe to hire an SEO expert who works at lower rate like $5

 If any SEO expert claims that he can bring your site on first page of Google within few days(7 days) and is asking for just $5 or similar amounts, Don’t hire him. I am saying this because there is maximum possibility that, they will use softwares for building links. Manual link building takes time but once done, You won’t be penalized by Google or any Other search engine alogorithms. On the other hand, Link building using softwares gives quick result but you will be penalized during an algorithm updates.


Link Building Strategies which really Works?

 Link building strategies which are really powerful and work are listed below:


1. Guest Posting on Top Blogs

 According to me, Guest Posting on Top Blogs is one of the best way to build links. However,  You must choose only those blogs which are similar to your blog otherwise you won’t get any benefit. Try to find Blogs which has good Domain Authority score and PR first. Once done, Write a quality guest post on that blog.


2. Create Infographics

 Infographics can be really helpful in building links because they are shared by lots of bloggers. If you know about any Infographic, Try to search for it in Google. I am pretty sure that, You will find the same infographic on lots of blogs. In order to build link, Create an Interesting infographic related to your niche and publish it on your blog. At the end, attach the link for sharing the same on other blogs.

3. Conduct Interviews

 Most of the bloggers never notice this fact but Interviews are also a source of building links.  They are shared by other bloggers on their social networks as well which can be really helpful. It means, You are getting Knowledge, Traffic and Backlinks as well. Isn’t that great.


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